With the trend towards smaller gatherings and events continuing, boutique hotel properties are adding services, resources and partners to successfully market and service the demand.
Booking a wedding in Napa Valley, a board meeting in San Diego, a yoga retreat in Costa Rica or a team building in Miami, boutique hotels are ready to host your business event with great eclectic venues and extraordinary personal attention to service and detail.
These smaller, mostly locally owned and managed hotels, typically have 100 guest rooms or less. In the past, boutique hotels may not have been an option for event meeting planners. But for smaller groups, boutique hotels have become the preferred solution.
Boutique hotels create an environment that is attentive and curated for smaller groups, and are designed with these types of groups in mind.
Here are some reasons why boutique properties continue to excite group planners and event professionals.
1. Supporting local businesses
Boutique hotels are usually locally owned and operated by local travel teams. There is a sense of ownership and pride that is obvious upon arrival. These hotels are locally rooted, practice sustainability, provide culinary artistry, and locally sourced seasonal menus.
2. Your meeting is probably the most important event in the hotel
With fewer guests and groups to manage at once, smaller properties can provide a more personal service. This “exclusivity” on property gives the attendees the feel of privacy and personalization. Many event professionals are exploring a full “buy-out” of the property. This means that the boutique hotel will solely be focused on your event and group.
3. Event professionals are looking for more than a ballroom to inspire
Unique, off-the-beaten-path locales and open spaces are becoming essential to hosting small gatherings. Unconventional spaces like rooftops, beaches, lawns, barns, cottages and hiking paths are now in high demand. These spaces and environments inspire, create openness, creativity and innovation.
Boutique hotels are partnering with local eclectic venues, restaurants and chef’s to increase their offerings and services. In addition boutique hotels reach out to event marketing companies such as Luxpitality who focus on event sourcing specifically for boutique hotels.